THE CHEDI HOTEL

The Challenge

The Chedi Andermatt needed a second set of still and motion assets tailored to a different core audience: the modern businessman. The content had to communicate luxury, control, and discretion—capturing the feeling of arriving, switching off, and recharging—without losing the hotel’s calm, premium tone. Key moments included driving on the surrounding mountain passes, restorative spa time, the cigar lounge atmosphere, and training in the fitness center. Just like the couples-focused production, the shoot needed to stay unobtrusive for guests while generating flexible assets for organic and paid promotion.

Our Approach

We built the story around a “reset” narrative: high focus and performance outdoors, followed by quiet recovery indoors. Visually, we leaned into clean compositions, intentional pacing, and a refined, masculine mood—heroing the hotel’s spaces while keeping the character experience-led rather than staged.
Operationally, we kept the same lean, experienced crew approach—fast setups, minimal footprint, and respectful movement through public areas—so the hotel environment stayed serene and uninterrupted.