Brand Identity for Gubler Leitern

OBJECTIVE:

Gubler Leitern is a family-run company from Eastern Switzerland, renowned for its high-quality, Swiss-made ladders. With decades of experience, they have built a reputation for safety, durability, and precision craftsmanship—creating ladders that professionals and homeowners trust. To modernize their brand while staying true to their heritage, Gubler Leitern partnered with Roar Visuals for a complete redesign. The goal was to create a fresh, contemporary identity that reflects their commitment to excellence, innovation, and Swiss quality. The result is a bold new look that reinforces their legacy while positioning them for the future.