Brand Identity for Bäckerei Korb

OBJECTIVE:

Bäckerei Korb is a charming, traditional yet modern bakery located in East Germany. Rooted in decades of craftsmanship, it offers a fresh take on classic German bread and pastries, combining time-honored baking techniques with high-quality, locally sourced ingredients. When the Korb family decided to refresh their brand, they approached us to create an identity that would honor their rich heritage while appealing to a new generation of customers. Our goal was to craft a brand that reflects the warmth of a family-run bakery, the authenticity of artisanal baking, and the evolving culinary culture of East Germany.