MERCEDES

SL AMG

Merbag Schweiz needed fresh, Switzerland-specific content to promote the Mercedes-AMG SL to a local audience—premium, aspirational, and platform-ready. The key constraint: capture both photo and video assets in a tight production window, with a small crew, without sacrificing the high-end look expected of an AMG hero campaign.

The Challenge

We designed the shoot for maximum output in minimum time: a lean setup, fast location moves, and a clear shot plan built around efficient coverage. The creative direction leaned into “Swiss lifestyle meets performance”—letting the landscape and driving moments sell the emotion, while keeping the car as the unmistakable hero.
To ensure strong social performance, we captured with cutdowns in mind from the start—prioritizing vertical-friendly compositions, clean visual beats, and a rhythm that translates naturally into reels, while still building enough narrative for a longer YouTube version.