Phenum Racing
Visual Campaigns and Website
Challange
A premium Swiss bike brand needed a stronger digital presence to match the performance of their custom-built road and mountain bikes. With a product built on Formula 1–grade carbon expertise, the goal was to translate that engineering credibility into a modern visual identity, clear product storytelling, and a seamless way for customers to explore—and buy—online.
Road Bike
Approach
We developed a clean, high-end content and web strategy that balanced craftsmanship with speed and precision. By creating a cohesive visual language across photography, film, and design, we showcased the brand’s flagship models and full product ecosystem, while rebuilding the website into a sharp, conversion-focused experience with an integrated online store.
Mountain Bike
Website
Deliverables
A complete content package for print and digital use, a redesigned website including an online store, full product photography for the entire webshop, one video per product line, and one dedicated ambassador story to bring the brand’s personality and community to life. In addition, we created a premium offline book — a physical replica of the website — designed for meetings, presentations, and as a high-end gift for potential clients.