AUDI

ETRON

Audi Schweiz needed a promotional film to drive interest in Audi test drives in Davos—capturing the energy of experiencing the vehicles in an alpine setting while still feeling premium and brand-consistent. The content had to work as a clear invitation to participate, while also delivering enough cinematic atmosphere to perform across digital platforms.

The Challenge

We focused on a “you are here” experience: strong location storytelling, purposeful driving moments, and clean, modern visuals that highlight both the cars and the Davos environment. By combining dynamic action coverage with polished detail shots—and supporting it with a photography set for broader campaign use—we created a cohesive asset package built for both awareness and conversion.