Randstad

Teamplayer

Challenge

Randstad wanted to spotlight specific roles they were actively hiring for and elevate them through a premium campaign. For the featured factory worker position, the goal was to shift perception beyond “just a job” and instead attract the right personalities — built around the slogan “Team Player”, highlighting the importance of teamwork, reliability, and attitude on the floor.

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Approach

We developed a high-end visual concept that portrayed the role with dignity, energy, and cinematic quality. The focus was on authentic moments of collaboration and strength in numbers — showing the worker as part of a team, not a background character. Every frame was designed to work across large-format placements and fast-moving digital environments, while maintaining a consistent, premium look.

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Behind the Scenes

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Deliverables

A full photography and film package for print and digital use, created for a multi-month nationwide rollout. The campaign ran across advertisement surfaces throughout Switzerland, with the films distributed in cinemas, on social media, and across multiple ad placements and formats — ensuring maximum reach and a strong, unified brand presence.

Credits

Client: Randstad
Story & Directing: Andreas Kranzler
DoP: Leon Seierlein
Editing & Grading: Leon Seierlein
Music & Sound Design: Martin Villiger