REACT EYEWEAR
The Challenge
React Eyewear was launching a new sunglasses line featuring lenses that react to changing light conditions. The campaign needed to communicate this technology in a way that feels intuitive and desirable—not technical or over-explained—while still clearly showing the benefit. The film also had to work as a flexible, performance-driven asset for website, social, and paid placements.
Our Approach
We built the concept around real-life light transitions—moments where eyewear performance actually matters. Instead of a lab-style explanation, we showcased the product through a lifestyle montage: shifting environments, changing contrast, and dynamic movement that naturally highlights the “react to light” idea.
The storytelling stayed clean and modern: quick, confident visual beats; a premium product focus; and a rhythm designed for cutdowns and multi-platform use.
Deliverables
Main video campaign film for the new reactive-lens sunglasses line
A set of lifestyle montage scenes designed for modular cutdowns
Assets optimized for website, social, and paid advertising placements
Credits
Client: React Eyewear
Director / DoP: Leon Seierlein
Agency Lead: Enigma
