Brand Identity for Restaurant Oberes Triemli

OBJECTIVE:

Restaurant Oberes Triemli is a fifth-generation family-run establishment in Zurich, where tradition meets contemporary Swiss cuisine. For decades, it has been a beloved spot for locals, known for its warm hospitality, seasonal ingredients, and a refined take on classic dishes. Despite its long history, Oberes Triemli had never had an official brand design—until now. To mark this new chapter, they partnered with Roar Visuals Design to create a visual identity that honors their heritage while embracing the future. The goal was to craft a brand that reflects the restaurant’s deep-rooted family tradition, its connection to Zurich’s culinary culture, and the inviting atmosphere that has made it a local favorite for generations.