Brand Identity for Werkholz

OBJECTIVE:

Werkholz is a passionate, craftsmanship-driven wood workshop based in Appenzell, Switzerland. Specializing in bespoke furniture and architectural woodwork, the company blends traditional Swiss woodworking techniques with modern design to create timeless, high-quality pieces. As Werkholz continues to grow, they partnered with Roar Visuals to develop their first official brand identity—one that captures their deep respect for natural materials, precision craftsmanship, and the unique character of Appenzell. The goal was to create a brand that reflects Werkholz’s dedication to quality, sustainability, and the artistry of handcrafted woodwork, ensuring their legacy stands strong for generations to come.