We crafted a narrative around togetherness across generations—moments of movement, discovery, and calm that feel naturally shared. The creative focus was on genuine interactions: small hands holding bigger hands on a trail, laughter on bikes, quiet awe in the mountains, and the simple joy of meeting animals at the farm.
Visually, we balanced the epic scale of the landscape with intimate family detail, keeping the pacing light and uplifting while still aligned to The Chedi Andermatt’s premium tone. Operationally, we again worked with a lean, experienced team—moving efficiently, staying subtle, and protecting the guest experience while capturing a wide range of activities.